Suncovia had no ads of its own. Every lead came from a lead vendor, shared and expensive.
Solar leads go cold quickly. A lead that sits in an inbox, or lands with the wrong rep, is money spent on ads that never turns into a contract.
- 01
We launched Meta ads around a solar savings quiz: we took the format already winning in the market and made it Suncovia's own.
- 02
Then we built the back half: full tracking, instant alerts and a distribution system that routed each lead to a rep.
It worked from the first day. Suncovia went from renting leads to owning them.
$3M
in signed contracts in 3 months
22x
return on ad spend