Renmark's leads came in from ads, quiz pages and guides, but most of them had no source attached. Nobody could say which ad produced which customer.
Without the source, you can't tell a good campaign from a bad one, and you can't send sales data back to the ad platforms so they find more buyers.
- 01
Recovered the source for old leads from the hub's own visit data, and made every save, partial or complete, capture the landing page, UTMs and click IDs.
- 02
Found and fixed a 1,000-row database limit that had quietly hidden 277 of the oldest leads from the dashboard.
- 03
Connected the CRM back to the hub so appointments, cancellations and sales flow back to the ad platform, giving cost per appointment and cost per sale by ad.
unknown-source leads out of 1,277
hidden leads restored to the dashboard
now tied to its platform, channel and ad