GoCratiq is education software that helps teachers and homeschooling parents teach more smoothly. It needed its first users.
- 01
A Meta launch campaign aimed at educators and homeschool parents.
Three days in, the client's president emailed that lead volume was more than they had expected, and asked to raise spend to $200 a day.
250
users in the first 4 days
$2.50
cost per user
3 days
to the first budget increase
The first 250 users brought in so much feedback that GoCratiq went back and built the product out further before scaling.
An early FAQ described the course as fully self-guided, when it's designed to support teachers. A landing page has to promise exactly what the product delivers, or the leads arrive with the wrong expectations.